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Tag Archives: links

google search engine

Is Search Engine Submission Necessary?

April 17, 2014Digital MarketingClive

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they

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rusty anchor

The Importance of Anchor Text in Back-links

April 17, 2014Digital MarketingClive

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor

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